So you’re ready to take your email marketing to the next level. You know email is still the most effective digital marketing channel, but your current setup just isn’t cutting it anymore.
Maybe your open rates have dropped, clicks are declining, or you’re just tired of the basic email services and want more advanced features to really boost your email marketing results.
Don’t worry, we’ve got you covered. We analyzed dozens of the top email marketing services out there to find the best options based on features, ease of use, and value.
Whether you’re a small business on a tight budget or an enterprise player, there’s an email marketing solution on this list for you. Read on to find the best tools to take your email campaigns from blah to booming.
Comparison of Best Email Marketing Tools
When it comes to email marketing tools, you have lots of options to choose from. Two of the biggest names are Mailchimp and Constant Contact, but there are a few other solid choices worth considering:
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What to Look for in the Best Email Marketing Tools
When evaluating email marketing tools, there are a few must-haves to consider:
You’ll want a service that offers all the basics like customized email templates, drip campaigns, and analytics. But also look for more advanced features like:
- Automation: Things like autoresponders, workflows, and triggered emails will save you time and boost engagement.
- Personalization: The ability to include personalized content based on subscriber attributes or past behavior is key.
- Integrations: Look for a tool that integrates with your CRM, ecommerce platform, and other software. This provides a better subscriber experience and richer data.
Ease of Use
The tool should be intuitive and easy to navigate. Some things to consider are:
- How easy is it to create an email, start a campaign, or view reports? If it’s complicated, you likely won’t use it to its full potential.
- Is there a drag-and-drop editor? This makes designing emails much simpler.
- Is it mobile-optimized? Since many people read emails on their phones now, the tool should make it easy to create responsive emails.
Email marketing tools come at a range of price points. Look for an option that fits your budget and needs. Some offer free trials or lower prices for smaller lists. As your list and needs grow, you can upgrade to a higher tier.
Choosing the right email marketing service is key to the success of your campaigns. Evaluate a few options to find a tool with the functionality, ease of use, and affordability that meets your needs. With the best solution in place, you’ll be engaging your subscribers and boosting your business in no time!
1. Our Top Pick: GetResponse – The Best All-Around Email Marketing Service
GetResponse is our top pick for the best all-around email marketing service. They offer an easy-to-use yet powerful platform to create, send, and track the results of your email campaigns.
Simple Yet Robust Email Builder
GetResponse’s drag-and-drop email builder makes it a cinch to create attractive email newsletters, promotions, and autoresponders. You have access to a wide selection of professionally-designed templates to get you started. Then customize fonts, colors, and add images, buttons, and other elements. For more advanced users, the HTML editor provides full flexibility.
List Growth Features
Build your mailing list with sign-up forms, landing pages, and list scraping tools. Offer incentives like ebooks or coupons to encourage people to subscribe. GetResponse’s list segmentation features allow you to group your contacts by behavior and send targeted messages to specific segments.
Automation & Analytics
Schedule your emails in advance and automate follow-up messages with autoresponders and workflows. Advanced analytics show open rates, click-through rates, unsubscribes, and more to optimize your campaigns. See which content and subject lines resonate most with your subscribers.
Plans start at $15/month for up to 1,000 subscribers. Volume discounts are available for larger lists. All plans include unlimited emails, 24/7 support, and a 30-day free trial. For small businesses looking to get started with email marketing, GetResponse hits the sweet spot of functionality and value.
While a few other tools like Mailchimp or AWeber offer some comparable features, GetResponse provides the best combination of simplicity and power for creating effective email marketing campaigns, list growth, and automation to boost your email marketing results.
2. Best for Automation: Moosend Email Marketing Software
Moosend is an email marketing automation platform ideal for small to mid-size businesses. With Moosend, you can easily create drip campaigns, autoresponders and automated email series to engage your subscribers over time.
Moosend integrates with all major email service providers as well as many popular CRMs, shopping carts and analytics tools. This allows you to easily import your contacts and sync data across platforms. You can also integrate with Zapier to connect Moosend with over 1,000 other apps.
Drag and Drop Email Builder
Moosend’s intuitive drag and drop email builder makes it simple to create beautiful emails in minutes. You have access to a wide range of ready-made templates, images and content blocks that you can easily customize. You can also start from scratch and build your email design with a blank canvas. Either way, you don’t need any coding experience to make great looking emails.
Set up automated email campaigns based on subscriber actions and behaviors. Send welcome emails when a contact subscribes, birthday emails, abandoned cart emails and more. You can create complex automations using triggers and filters to provide the optimal personalized experience for your subscribers. Moosend’s visual automation builder allows you to set up even the most advanced workflows without needing developer resources.
For a modest monthly fee, Moosend packs a lot of functionality into an easy to use platform. If you’re looking for an affordable solution to automate your email marketing and boost engagement, Moosend is a great choice for small businesses. With its intuitive interface and powerful features, you’ll be up and running in no time.
3. Best Affordable Option: Omnisend Email Marketing
Omnisend is an affordable email marketing service perfect for small businesses on a budget. For just $16 per month, you get access to powerful features to create engaging email campaigns.
Easy to Use
Omnisend has an intuitive drag-and-drop editor, so you don’t need any technical skills to create great looking emails. You can choose from a variety of templates to get started and then customize it by adding images, buttons, and text. They have a gallery with free stock photos you can use, or you can upload your own.
Why waste time manually sending campaigns? With Omnisend, you can easily set up automated welcome emails, cart abandonment emails, and behavioral-based campaigns. You just need to create the email templates, and Omnisend will automatically send them based on triggers you set up. They also have an autoresponder feature so you can schedule a series of emails to be sent over time.
For small businesses on a tight budget, Omnisend won’t break the bank. Plans start at just $16 per month for up to 500 subscribers and 6,000 emails per month. As your business grows, you can upgrade to a higher tier plan to handle up to 50,000 subscribers and 600,000 emails per month. They often run promotions offering the first month free or 20-30% off your first year.
If you do have any issues creating a campaign or setting up automations, Omnisend provides helpful documentation and video tutorials. They also have live chat support available if you get stuck. The support team is knowledgeable and able to provide answers quickly so you can get on with promoting your business.
For an easy-to-use, affordable email marketing service to boost your campaigns, Omnisend is a great choice for any small business. With powerful features and dedicated support, you’ll be engaging your subscribers in no time.
4. Best for Advanced Email Campaigns: Mailmodo
Mailmodo is ideal for advanced email marketers looking to create highly-targeted, data-driven campaigns. With an easy to use drag-and-drop builder, you can craft stunning emails in minutes without any coding knowledge.
Mailmodo gives you access to detailed analytics and segmentation tools to gain invaluable insights into your subscribers and build targeted lists. Segment your contacts by behavior, demographics, location, and more. Then create automated email workflows and drip campaigns tailored to specific segments.
Mailmodo also has robust A/B testing and personalization features. Test different email elements like subject lines, content sections, images, and calls-to-action to determine what resonates most with your readers. You can then use that data to personalize future emails for the best open and click-through rates.
Some other advanced features include:
• Dynamic content – Create tailored content for each reader by using their name, location or other attributes.
• Behavioral triggers – Send emails when a contact takes (or doesn’t take) a specific action like opening an email or clicking a link.
• Predictive sending – Mailmodo analyzes your historical data to determine the optimal time to send each campaign for the highest open rates.
• Custom fields – Add additional details about your contacts like their birthday, favorite product, or how they heard about you. Then use that info to personalize your emails.
If you want to take your email marketing to the next level, Mailmodo is a powerful tool designed for advanced users and large businesses. While the platform does have a learning curve, the results you can achieve with targeted, data-driven email campaigns are well worth the investment. Sign up for a free 30-day trial to experience Mailmodo’s advanced features for yourself.
5. One more tool you should consider: Constant Contact
Constant Contact is another popular email marketing service to consider for your business. With over 700,000 customers, Constant Contact makes it easy to create effective email campaigns to reach your audience.
Easy to Use
Constant Contact has an intuitive drag-and-drop email builder, so you don’t need any design experience to create great looking emails. You can choose from a selection of mobile-friendly templates and then customize the content, images, and layout to match your brand. Their email editor has features like image galleries, coupons, social sharing buttons, and more to help boost engagement.
Constant Contact has affordable plans starting at just $20 per month. All plans include features like email templates, tracking and reporting tools, list segmentation, automation, and top-notch deliverability. The higher-level plans provide more advanced features for larger businesses like behavioral automation, multivariate testing, and predictive sending timing.
Constant Contact integrates with many popular third-party services like WordPress, Eventbrite, PayPal, and several CRM and ecommerce platforms. This makes it easy to sync your email lists, collect emails from your website, promote events, accept payments, and view customer data all in one place.
Overall, Constant Contact should be at the top of your list if you’re looking for an easy-to-use, full-featured email marketing service to help boost the success of your email campaigns. With their affordable pricing, robust feature set, and stellar customer service, Constant Contact has everything you need to take your email marketing to the next level.
So there you have it, a roundup of some of the best email marketing services to take your email campaigns to the next level. Whether you’re looking to improve your email deliverability, automate drip campaigns, create eye-catching email templates or track the performance of your emails, one of these tools should fit the bill. The key is finding one that suits both your needs and your budget. Many offer free trials or money-back guarantees, so you can try them out risk-free. What are you waiting for? Pick one or two to test drive and start reaping the benefits of more effective email marketing. Your subscribers and sales numbers will thank you.